LANDING PAGES DON’T HAVE TO BE
Landing Pages don’t have to be basic. But it is super nice when you do not have to make your viewer think. If you are promoting a product remember your target audience and be focused. Be easy on the eyes and remember the internet can be harsh. So there is no need your product and its page need to be equally demanding.
Always make the user experience as fluid as possible. State your point and get to the end result immediately. If you are selling or just providing content, do just that! Do not delay the message and remember you only have a few seconds these days to grab their attention.