• Designing and implementing effective, engaging ecommerce marketing plans that increase brand awareness and online revenue
  • Optimizing existing marketing campaigns across all verticals to enhance engagement and revenue
  • Conducting project kick-off meetings and following through on targeted active deadlines
  • Routinely interacting with management to inform them of campaign results
  • Overseeing all marketing budgets and relevant invoicing
  • Acting as main liaison for third-party agency partners (media, creative, etc.)
  • QA checking, tagging, and approving final assets prior to deployment
  • Prioritizing consumer experience in all plans; conducting social listening and community management plans where appropriate
  • Staying on top of current digital marketing development
  • Develop and optimize landing pages, set up work flows, develop campaigns and coordinate to maximize reporting
  • Drive webinar planning and execution, coordinate with webinar partners, set up landing pages, promote and host webinars
  • Oversee development, testing, and roll-out of tactics, such as LinkedIn Business Pages, Facebook Fan Pages, Social Media Continuity etc.
  • Analyze and extract insights from marketing campaigns, digital promotional campaigns and website traffic data, identify relevant trends and opportunities for personalization
  • Provide recommendations for continual improvement
  • Lead maintenance and update of information of data on websites
  • Coordinating digital content such as articles, infographics, and blog posts with view to repurposing content into new forms including social media, blog posts, emails, and eBooks; utilizing best practices to optimize SEO

© Romualda Diaz Manfrini 2021 PHILADELPHIA PA U.S.A

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